New name, new logos

One of the opportunities presented with the change to university was that of updating Malone’s visual identity, including new University and athletics logos.

School officials worked with Paskill, Stapleton, and Lord, marketing consultants, to develop the new logos. Focus groups were conducted with various campus constituencies including faculty, staff, alumni, current students, and community members to develop a visual identity that accurately represents Malone's mission. The University logo retains a flame icon. The flame, representing knowledge, has long been used to represent Malone. This new flame is unique in that it is made from the letters “MU.” The logo colors include red and blue. Red, representing the blood of Christ, has always been an official school color and replaces gold in the previous logo. The new logo also includes our founding year (1892) and creed, "Christ’s Kingdom First." The new athletics logo features the image of an Ohio pioneer triumphantly carrying an MU fl ag.